The transition to a model of sustainable development requires the involvement of all actors of the process, including population. Pro-environmental behavior in recent years has become a topic of multidisciplinary researches that opens up opportunities for human geography. The article shows the relationship between similar terms: pro-environmental behavior, sustainable consumption, environmental awareness. It was disclosed the most typical pro-environmental behavior s. The role of human geography in the pro-environmental behavior studies is matched with applied aspects, for example, the development of mechanisms to stimulate changes in behavior patterns. More effective approach is affecting the particular groups of population which have typical behaviors and differ by demographic and other characteristics (age, sex, education, income).
Keywords: pro-environmental behavior, sustainable development, sustainable consumption, environmental awareness, green economy.