It is given the main terms definition. The issue of geographic territory image forming using 3D signs is considered. There are described the peculiarities of cartographic image creating. The principles of 3D signs system development and inflying factors are stated. There are characterized the using especialities of cartographic lingual means for needs of 3D signs construction. The peculiarities of classification elaboration are pointed in the article. Keywords: 3D model, geographic image, cartographic image, 3D sign, association.